Proven 5-Step Framework to Make
Your Next Virtual Event Profitable Without Overwhelm
Confidently sell your offer through masterclasses, workshops, or challenges using a simple, repeatable system.
Confidently sell your offer through masterclasses, workshops, or challenges using a simple, repeatable system.
Who It’s For:
If you’re already selling but want to scale faster using virtual events, this free playbook was created for you.
If you’re already selling but want to scale faster using virtual events, this free playbook was created for you.
Inside, you’ll discover:
- The 5 costly mistakes most entrepreneurs make that silently kill conversions
- The Sales on Purpose™ Virtual Event Formula — a proven, repeatable 5-step process
- How to stop exhausting yourself with over-giving and start confidently inviting
- A plug-and-play storytelling framework to connect, captivate, and convert
- A simple daily worksheet to plan and deliver stories that sell
Why Sales on Purpose™ Works….
Most entrepreneurs overcomplicate their events — giving too much, guessing through presentations, and leaving impact and income on the table.
With the right framework, you can host events that feel lighter, run smoother, and consistently generate revenue without stress or burnout.
The Impact of Sales on Purpose™
Business Coach for High-Achieving Women
From overwhelmed to empowered → She turned exhausting, stressful events into a smooth, balanced experience — and walked away with a $250K payday using the Sales on Purpose™ approach.
Growth-Focused B2B Coach
From confused to confident → In just one conversation, he said he gained more clarity in 30 minutes than in an entire event. With the Sales on Purpose™ perspective, he left with confidence and a plan that finally made sense.
Consultant Who Cracked Consistency
From guessing to growth → Instead of spinning her wheels alone, she began using a repeatable formula. With Sales on Purpose™, she unlocked consistency, strategy, and momentum.
Brick-and-Mortar Boss Turned Market Leader
From plateaued to multiplied → By upgrading her sales system and mindset with Sales on Purpose™ principles, an entrepreneur scaled her company from $600K to $2.4M in revenue.
Business Strategist & Award-Winning Entrepreneur (Nicole’s Story)
From traditional business to global impact → After building a thriving brick-and-mortar company, I struggled when I moved online. Once I learned the Sales on Purpose™ event formula, I not only replaced my income — I went on to create 6- and 7-figure sales days, working part-time while making a full-time impact.
About Nicole
Dr. Nicole Caillier is an award-winning entrepreneur and industry leader with more than 20 years of business experience.
After building a successful brick-and-mortar company, she transitioned online and leveraged her transferable sales skills through virtual events.
One of the most humbling moments of her journey was being recognized by her mentor with an award for creating a 7-figure sales day. For Nicole, it wasn’t about the stage or the trophy — it was about the reminder that sales, when done with purpose, can create extraordinary impact.
Since then, she has hosted over 50 online events, earned recognition including the Two Comma Club Award, Million Dollar Day award, and continues to help entrepreneurs stop overcomplicating events and start hosting profitable, purpose-driven ones that sell with confidence.
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Honored by my mentor for creating a $1M sales day — a turning point that inspired the Sales on Purpose™ formula.
The information contained on this website is for informational purposes only. Results are illustrative and do not guarantee your success. You are responsible for the application of these concepts and your individual results. Nothing implied in this website should infer or imply otherwise.
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